The Connect platform offers a unique way for advertisers to integrate their outdoor campaign with their online content, helping them build increasingly effective mobile channels, prompting purchase, generating direct response, promoting brand discovery and encouraging consumers to have fun with their brand.
Advertisers can harness these opportunities through a range of offers for consumers on the move such as:
- Shopping: ‘buy-now’ capabilities, discounts / vouchering, special offers
- Information: search, maps, location-relevant, utility
- Entertainment: gaming, video, photos, music and app downloads
- Sharing experiences: social media integration, text/IM